Client For:
RIPPLE EFFECT
Services:
UX research to Cross-Platform UI/UX Design
About The Project
Ripple Effect is a powerful platform designed to simplify campaign management with integrated fundraising, analytics, and phone banking. I focused on creating an intuitive, user-friendly interface that empowers users to manage campaigns efficiently and engage supporters effectively. The platform also enhances the donor experience with seamless donation processes, personalized engagement, and real-time updates, ensuring donors feel valued and connected to the causes they support.
Backstory
Ripple Effect was created to address the need for a more efficient and accessible way to support causes. Traditional methods often require significant time and resources, taking focus away from the cause itself. I helped design a platform that removes these barriers by offering digital solutions that make giving effortless and impactful. By eliminating logistical challenges, Ripple Effect ensures that anyone, anywhere, can make a meaningful difference with ease.Challenges & Solutions
Data Privacy and Consent
Obtaining explicit donors consent for data collection and clearly communicate how their data will be used. Offering granular privacy settings, allowing them to fully control over their information, and ensure compliance with all data protection regulations.
Trust and Transparency
Clear, easy-to-read financial reporting interfaces are designed, and data visualization is used to make complex data digestible. Campaign success stories and impact are highlighted, while secure handling of donors data and transactions is ensured.
Donation Process Optimization
A streamlined, one-page donation process is created, offering multiple payment options for donors convenience. Progress indicators are included to guide them through the steps, and confirmation and thank-you messages are displayed upon completion.
Multilingual and Internationalization
Multiple languages and regions are supported as needed, with cultural sensitivity ensured in design and messaging. Local payment methods and regulations are adapted to accordingly.
Business & UX Impacts
reduction in campaign launch time
0
%
growth in overall donors
0
%
improvement in fundraising efficiency
0
%
DONORS felt more connected
0
%
Donor retention rate
0
%
Donor Satisfaction Score
0
/ 5
Research & analysis
The study underscores the inclination of demographics towards online donation platforms.
This preference is driven by the convenience, accessibility of information, and the opportunity for direct engagement via social media channels.
Icons
The icon design strategy for Ripple Effect focused on simplicity, consistency, and accessibility. Through research and iterative testing, we ensured the icons aligned with the brand and enhanced user experience, resulting in a set that effectively communicates key actions while building trust.
Brand Color
We carefully selected blue and green as the primary colors for Ripple Effects platform’s design due to their strong psychological impact and relevance to the platform’s mission. Together, these colors create a balanced, engaging, and trustworthy user experience.
Our Design Journey
Crafting Intuitive Web Interfaces
OUTCOMES
Streamlined User Interaction
Enhanced navigation and usability have led to increased user engagement, resulting in a higher conversion rate of visitors to donors.
Increased Trust and Transparency
Clear design and transparent communication have strengthened user trust, leading to a significant boost in repeat donations and long-term donor retention.
Emotional Connection
The platform’s ability to resonate emotionally with users has not only fostered deeper engagement but also driven higher average donation amounts.
Business Growth and Adaptability
Continuous user-centered improvements have not only kept the platform relevant but also contributed to a substantial increase in overall fundraising revenue and market share.
